## Lesson Plan: Wholesaler and Warehousing
### Grade Level: Senior Secondary 3 (SS3)
### Subject: Marketing
### Duration: 90 minutes
### Topic: Wholesaling and Warehousing
#### Objectives:
1. Understand the role of wholesalers in the distribution chain.
2. Explain the different types of wholesalers.
3. Describe the importance and functions of warehousing.
4. Identify various types of warehouses.
#### Materials:
- Whiteboard and markers
- Projector and computer/laptop
- PowerPoint presentation
- Handouts with key points
- Case studies and examples
- Video clips on wholesaling and warehousing (optional)
- Chart paper and markers for group activity
### Lesson Outline:
#### Introduction (10 minutes)
1. **Greeting and Attendance** (2 minutes)
2. **Icebreaker**: Brief discussion on students’ recent experiences with buying a product and whether they know how it reached the store (3 minutes).
3. **Lesson Objectives**: Explain what will be covered in the lesson (5 minutes).
#### Body (60 minutes)
**Part 1: Understanding the Wholesalers** (30 minutes)
1. **Definition and Role** (5 minutes)
- Explain what a wholesaler is.
- Discuss the role of wholesalers in the distribution chain, including breaking bulk, providing storage, offering credit facilities, and providing market information.
2. **Types of Wholesalers** (10 minutes)
- Merchant Wholesalers
- Brokers and Agents
- Specialized Distributors
- Present examples of each type.
3. **Class Activity**: Case Study Analysis (15 minutes)
- Distribute case studies of different businesses and ask groups to identify the type of wholesaler they are dealing with and the role of the wholesaler.
- Group discussion and presentation.
**Part 2: Importance of Warehousing** (30 minutes)
1. **Definition and Functions** (10 minutes)
- Explain what warehousing is and why it is critical.
- Discuss key functions: storage, protection of goods, risk-bearing, financing, and value-added services like packaging and labeling.
2. **Types of Warehouses** (10 minutes)
- Private Warehouses
- Public Warehouses
- Bonded Warehouses
- Co-operative Warehouses
- Explain each type with examples.
3. **Video Clip and Discussion** (Optional, 10 minutes)
- Show a short video clip explaining warehousing processes.
- Discuss what was shown in the video clip with the class.
**Part 3: Integration of Wholesaling and Warehousing** (10 minutes)
- Discussion on how wholesalers utilize warehousing facilities.
- Examples of efficient warehousing strategies used by wholesalers to maximize profit and efficiency.
#### Conclusion (10 minutes)
1. **Q&A Session**
- Allow students to ask questions to clarify any doubts.
2. **Recap & Summary**
- Summarize the key points covered, reiterating the importance of wholesalers and warehousing in the distribution channel.
3. **Assignment Brief**
- Assign a short essay or research assignment where students will visit a local warehouse or interview a wholesaler and report their observations.
#### Evaluation
- Participation in class activities.
- Responses and engagement during the Q&A session.
- Submission and quality of the assigned essay or research report.
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**Notes For Teacher:**
- Prepare the video clip in advance to ensure it runs smoothly.
- Monitor group activities to ensure all students are participating.
- Offer additional support or explanations to students who have difficulty understanding certain concepts.
This lesson plan is designed to be interactive and engaging, incorporating a variety of teaching methods including lectures, group work, and multimedia resources to cater to different learning styles.