Lesson Plan for Senior Secondary 3 - Marketing - Wholesaler And Warehousing I

## Lesson Plan: Wholesaler and Warehousing ### Grade Level: Senior Secondary 3 (SS3) ### Subject: Marketing ### Duration: 90 minutes ### Topic: Wholesaling and Warehousing #### Objectives: 1. Understand the role of wholesalers in the distribution chain. 2. Explain the different types of wholesalers. 3. Describe the importance and functions of warehousing. 4. Identify various types of warehouses. #### Materials: - Whiteboard and markers - Projector and computer/laptop - PowerPoint presentation - Handouts with key points - Case studies and examples - Video clips on wholesaling and warehousing (optional) - Chart paper and markers for group activity ### Lesson Outline: #### Introduction (10 minutes) 1. **Greeting and Attendance** (2 minutes) 2. **Icebreaker**: Brief discussion on students’ recent experiences with buying a product and whether they know how it reached the store (3 minutes). 3. **Lesson Objectives**: Explain what will be covered in the lesson (5 minutes). #### Body (60 minutes) **Part 1: Understanding the Wholesalers** (30 minutes) 1. **Definition and Role** (5 minutes) - Explain what a wholesaler is. - Discuss the role of wholesalers in the distribution chain, including breaking bulk, providing storage, offering credit facilities, and providing market information. 2. **Types of Wholesalers** (10 minutes) - Merchant Wholesalers - Brokers and Agents - Specialized Distributors - Present examples of each type. 3. **Class Activity**: Case Study Analysis (15 minutes) - Distribute case studies of different businesses and ask groups to identify the type of wholesaler they are dealing with and the role of the wholesaler. - Group discussion and presentation. **Part 2: Importance of Warehousing** (30 minutes) 1. **Definition and Functions** (10 minutes) - Explain what warehousing is and why it is critical. - Discuss key functions: storage, protection of goods, risk-bearing, financing, and value-added services like packaging and labeling. 2. **Types of Warehouses** (10 minutes) - Private Warehouses - Public Warehouses - Bonded Warehouses - Co-operative Warehouses - Explain each type with examples. 3. **Video Clip and Discussion** (Optional, 10 minutes) - Show a short video clip explaining warehousing processes. - Discuss what was shown in the video clip with the class. **Part 3: Integration of Wholesaling and Warehousing** (10 minutes) - Discussion on how wholesalers utilize warehousing facilities. - Examples of efficient warehousing strategies used by wholesalers to maximize profit and efficiency. #### Conclusion (10 minutes) 1. **Q&A Session** - Allow students to ask questions to clarify any doubts. 2. **Recap & Summary** - Summarize the key points covered, reiterating the importance of wholesalers and warehousing in the distribution channel. 3. **Assignment Brief** - Assign a short essay or research assignment where students will visit a local warehouse or interview a wholesaler and report their observations. #### Evaluation - Participation in class activities. - Responses and engagement during the Q&A session. - Submission and quality of the assigned essay or research report. --- **Notes For Teacher:** - Prepare the video clip in advance to ensure it runs smoothly. - Monitor group activities to ensure all students are participating. - Offer additional support or explanations to students who have difficulty understanding certain concepts. This lesson plan is designed to be interactive and engaging, incorporating a variety of teaching methods including lectures, group work, and multimedia resources to cater to different learning styles.